PRESS RELEASE MARCH 2015
SAIL RACING – OFFICIAL CLOTHING PARTNER OF
THE AMERICA’S CUP AND ORACLE TEAM USA
The Swedish company Sail Racing International has been appointed as official clothing partner of the America’s Cup and ORACLE TEAM USA, defender of the prestigious America’s Cup trophy. Sail Racing will provide technical and shore gear for the America’s Cup and ORACLE TEAM USA along with official merchandise collections for each America’s Cup World Series Events in 2015 and 2016, as well as the America’s Cup finals in Bermuda in 2017.
The partnership with ORACLE TEAM USA, defender of the 35th Americas Cup, skippered by the Sailor of The Year, Jimmy Spithill, allows Sail Racing to supply all shore and technical sailing gear to the team. This collaboration will provide Sail Racing the base to develop clothing for a new generation of sailing athletes.
“We are very proud to be the official clothing partner of ORACLE TEAM USA, the fastest sailing team in the world’s most prestigious sailing series,” says Joakim Berne, Project Manager at Sail Racing International. “The sailors will be highly involved in the development of our new technical products. All the feedback on existing products, new ideas and evaluation of our products in a demanding environment will be very important for our product and development team.“
Sail Racing International is focused on technical products for high speed sailing. Now the brand will be featured in the heart of the most spectacular sailing competition in the world. “Sailing has changed tremendously over the past several years,” Berne says. “The power and speed of the boats have created a much greater demand on the sailor’s physique and agility, which requires different equipment ,” he continues. “Our approach has changed from producing garments for sailors, to developing technical gear for sailing athletes. Over the last two years, we have spent a lot of time and effort together with our fabric suppliers, designers and pattern constructors searching for lighter materials, better features and more functional fits. Now we will apply and evaluate this with Jimmy Spithill and the rest of the crew of ORACLE TEAM USA.”
ORACLE TEAM USA and Jimmy Spithill tried the gear for the first time in February. “We’ve already started to test some of the gear during our training session in San Francisco,” said ORACLE TEAM USA skipper Jimmy Spithill. “The first impression is very positive and I think it’s to our benefit that our sailors are assisting with the design of what we will end up wearing on the race boat over the next two years,” Spithill said.
The partnership with ORACLE TEAM USA is based on 3-year contract and extends to the finals of the America’s Cup in June 2017. “This constitutes three years of enormous potential to develop our product range, and it also gives us the opportunity to reach new markets and create great international business opportunities,” says Joakim Berne, Project Manager at Sail Racing International. “The US market will now be the next step for Sail Racing to take.”
Starting at the first event of the America’s Cup World Series in June 2015 in Cagliari, Italy, Sail Racing will present an official ORACLE TEAM USA merchandise collection. The collection will be available at all of the events including the America’s Cup finals in Bermuda in 2017, as well as online for shipping worldwide.
Sail Racing will also design and manufacture official America’s Cup merchandise that will be made available through an online store, along with the on-site merchandise store at America’s Cup World Series events around the world in 2015 and 2016 and at the America’s Cup race village in Bermuda, the home of the 2017 America’s Cup.
“We will build a concept store at all of the America’s Cup World Series events to offer a wide range of merchandise products for the America’s Cup and the host events of the America’s Cup World Series,” Berne said. “In addition, Sail Racing will supply technical gear and shore clothing to all the America’s Cup staff.”
Photo credit Balazs Gardi